CLASS: MKT0001
Developing your Marketing Message

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This class explores how to develop a compelling marketing message that can be used throughout your marketing campaign via different delivery methods including direct and electronic means. Topics include modifying your message from a Solution, Pain, Alternatives (SPA) approach to a Pain, Alternatives, Solution (PAS) approach to increase curiousity in your target audience. This will improve your lead generation outcomes and marketing ROI.

Class Length: 31 min

Required Tasks

Video
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14 min

Developing Your Marketing Message

Presenters:
SPC International
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Document
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1 min

Developing Your Marketing Message

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Document
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1 min

8 Steps to Develop Your Marketing Message

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Test
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Task Length:
15 min

Developing Your Marketing Message

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