CLASS: MKT0015
Establishing, Researching and Analyzing Campaign Analytics

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This class focuses on analyzing your online, offline, direct and indirect marketing efforts. After a marketing campaign is launched, analyzing its performance is key to discovering what worked and what did not work so well in order to improve future outcomes. Topics include researching and measuring the effectiveness of campaigns launched using tools such as Constant Contact and Google and Clicky Website analytics.

Class Length: 29 min

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Establishing, Researching and Analyzing Campaign Analytics

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SPC International
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Establishing, Researching and Analyzing Campaign Analytics

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15 min

Establishing, Researching and Analyzing Campaign Analytics

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